Santa Barbara, California. It all begins with white. SeaVees, Purveyors of California Casual, celebrates the foundation of color with the introduction of the 09/63 SeaVees Pantone White. A collaborative effort between SeaVees and color authority Pantone, this limited edition style honors the release of the first PANTONE MATCHING SYSTEM in September 1963. Pantone White is the basis for all 587 colors found in the original PMS guide.
True to their inspiration, each SeaVees style is named to recognize an important date in California-cool history. The 09/63, pursuant to an exclusive agreement, marks the first time in their 45 year history Pantone has allowed an external design team to utilize their hallowed archives.
The 09/63 SeaVees Pantone White is a solitary release to commemorate the Summer Solstice – the official beginning of summer (June 20, 2009 at 10:45 P.M. Pacific Daylight Time in California). Available starting 6/20/09 in select retail environments and at SeaVees.com. Retail price is $110.
seavees releases pantone white