The Journal
The stories here are dedicated to the underdog. Those of us who have dreams bigger than ourselves, and the determination to see them through.

Carissa Potter Is The Casual Type
"You Got This...It becomes something you say to other people, a way to comfort them without saying a word. And...
Carissa Potter Is The Casual Type
"You Got This...It becomes something you say to other people, a way to comfort them without saying a word. And...

Michael Matheson Is The Casual Type
Meet Michael Matheson aka @metalteepee. Michael is an incredible artist, graphic designer and sign painter whose vibrant works can be...
Michael Matheson Is The Casual Type
Meet Michael Matheson aka @metalteepee. Michael is an incredible artist, graphic designer and sign painter whose vibrant works can be...

George Burton Is The Casual Type
We’re catching up with an old friend and a familiar face, the talented jazz musician and ultimate Casual Type, George...
George Burton Is The Casual Type
We’re catching up with an old friend and a familiar face, the talented jazz musician and ultimate Casual Type, George...

Casual Types: Daniella Manini
Daniella is a Peruvian-born, California-based artist and graphic artist and textile designer, based in Ventura, California. When we initially discovered...
Casual Types: Daniella Manini
Daniella is a Peruvian-born, California-based artist and graphic artist and textile designer, based in Ventura, California. When we initially discovered...

Shaney Jo Darden - Founder Of Keep A Breast Foundation
As the founder of Keep A Breast Foundation, Shaney Jo fuses art, design and community to drive awareness and communication...
Shaney Jo Darden - Founder Of Keep A Breast Foundation
As the founder of Keep A Breast Foundation, Shaney Jo fuses art, design and community to drive awareness and communication...

Loudflower Art Co
"As production artists we need shoes that provide support and comfort while on our feet printing, cutting, and designing."
Loudflower Art Co
"As production artists we need shoes that provide support and comfort while on our feet printing, cutting, and designing."

Joanna Beatrice of Bea Furnishings
We caught up with local artisan Joanna Beatrice, a Santa Barbara-based furniture designer and reupholstery specialist who founded Bea Furnishings....
Joanna Beatrice of Bea Furnishings
We caught up with local artisan Joanna Beatrice, a Santa Barbara-based furniture designer and reupholstery specialist who founded Bea Furnishings....

Robert Mendez - Entertainment Chair for the Pacific Pride Festival
Meet Robert Mendez, a Santa Barbara-based promoter, entertainment chair for the Pacific Pride Festival and a fan of his limited...
Robert Mendez - Entertainment Chair for the Pacific Pride Festival
Meet Robert Mendez, a Santa Barbara-based promoter, entertainment chair for the Pacific Pride Festival and a fan of his limited...

Sean Kesterson & His Custom Legends
Sean is a West Coast artist who wears our SeaChange Legend and recently collaborated with us on a pair of hand painted...
Sean Kesterson & His Custom Legends
Sean is a West Coast artist who wears our SeaChange Legend and recently collaborated with us on a pair of hand painted...

Harry Fricker Of Arvin Goods
Harry Fricker is the co founder of Arvin Goods, a Seattle based company whose purpose is to 'Make The Cleanest...
Harry Fricker Of Arvin Goods
Harry Fricker is the co founder of Arvin Goods, a Seattle based company whose purpose is to 'Make The Cleanest...

Carlos Chavez Wears The Hermosa Classic
"Keep it casual to me means keep it real. raw. Essence speaks louder than words so just be real. Keep...
Carlos Chavez Wears The Hermosa Classic
"Keep it casual to me means keep it real. raw. Essence speaks louder than words so just be real. Keep...

Molly Steele Wears The Baja Platform Slip On
"What you choose to do for work or where you choose to live does not need to be forever. You...
Molly Steele Wears The Baja Platform Slip On
"What you choose to do for work or where you choose to live does not need to be forever. You...

Kenn(edy) Wears The Monterey Classic
"To me "keep it casual" means presenting as my authentic self without stressing how others may perceive me."
Kenn(edy) Wears The Monterey Classic
"To me "keep it casual" means presenting as my authentic self without stressing how others may perceive me."

Oliver Taylor Wears The Baja Classic
"I practice open-mindedness as much as possible. Inspiration can be found anywhere if you're willing to look."
Oliver Taylor Wears The Baja Classic
"I practice open-mindedness as much as possible. Inspiration can be found anywhere if you're willing to look."

Cécile Gariépy
Artist Feature Artist Feature: Cécile Gariépy This year, in honor of Breast Cancer Awareness Month, the SeaVees Crew collaborated with...
Cécile Gariépy
Artist Feature Artist Feature: Cécile Gariépy This year, in honor of Breast Cancer Awareness Month, the SeaVees Crew collaborated with...

Alonzo Lines
Alonzo King is an a dancer and choreographer based in San Francisco. As director of Alonzo King LINES ballet, he's...
Alonzo Lines
Alonzo King is an a dancer and choreographer based in San Francisco. As director of Alonzo King LINES ballet, he's...

Jessica Brilli
Jessica Brilli is a painter and graphic designer from Boston. Growing up on Long Island, NY, her work is inspired...
Jessica Brilli
Jessica Brilli is a painter and graphic designer from Boston. Growing up on Long Island, NY, her work is inspired...

Trina Turk
A genuine California local, Trina Turk is inspired by the Golden State’s multicultural mix, creativity, craftsmanship, architecture, and landscape--a synergy...
Trina Turk
A genuine California local, Trina Turk is inspired by the Golden State’s multicultural mix, creativity, craftsmanship, architecture, and landscape--a synergy...