Born in 1964 when the youthful American spirit was at its pinnacle, SeaVees is the continued discovery of the California dream. As seen in issues of Reader's Digest or Playboy Magazine, Show up in SeaVees was the slogan for the original marketing campaign in the 1960's. The ad showed a smartly dressed couple with the tagline, "Show up in SeaVees, the original way to go casual." Some things should never change.