Standards

What makes a Standard a Standard?

They are our best-selling silhouettes in a neutral color range - classic and super easy to wear.

Army Issue

In August 1961 Camp Irwin, an Armored Combat Training Area located in the Mojave Desert in San Bernardino County, California, is designated a permanent installation and renamed Fort Irwin. During the Vietnam buildup, many artillery and engineer units will train and deploy from Fort Irwin, the Army’s premier training center. Our 08/61 Army Issue Sneaker is inspired by the all-purpose sporting footwear worn on base by soldiers in the 1960s.

Baja

The February 1964 issue of Surfing Magazine highlights the latest in surf travel adventure in its article “Surfari to Baja”. The article chronicles the path of California surfers, looking to avoid crowds, as they travel down to remote Baja California, Mexico.

Hawthorne

In May 1966 The Beach Boys release Pet Sounds in Hawthorne, California. The relaxed, timeless style of our 05/66 Hawthorne Slip On evokes the mid-60s cool of the quintessential California band.

Legend

SeaVees pioneered the coastal California lifestyle with the introduction of this style in June 1964. In doing so, the brand captured the Golden State in its Golden Age. In June 1964, SeaVees emerged on the scene as "the new way to go casual" with this silhouette featured in its advertising campaign found in mainstream magazines such as Playboy and Reader's Digest.

Monterey

Our 06/67 Monterey Sneaker celebrates the social earthquake that would come to be known as the Hippie Revolution. The Monterey Pop Festival of June 1967 was a three day music festival that embodied the theme of California as a focal point for counterculture and is regarded as the beginning of the Summer of Love.

Hermosa

Our 08/63 Hermosa Plimsoll celebrates the first skateboard contest held in August 1963. Set in the parking lot of the Pier Avenue Junior High School in Hermosa Beach, California, the competition draws about 100 people from the nearby Hermosa Beach Surf Festival.

Westwood

In May 1965, led by team captain Arthur Ashe, the UCLA men's tennis team wins the NCAA National Championship on its home court in Westwood, California. Ashe, the country's highest ranking collegian, captures both the singles and doubles titles, as UCLA claims 31 of a possible 34 points.