Planet over Profit.
Woah, we just got a certificate and you better believe it’s going on the fridge ASAP.
Last week, we received our 5 Years of Giving award from 1% for the Planet. We can’t believe it’s been five years since joining such an awesome, sustainable community! That’s five years of donating 1% of our annual revenue back to eco-focused efforts while working alongside a number of truly forward-thinking and environmentally-friendly companies.
If you’re a little less familiar with 1% for the Planet, they are a globally recognized non-profit and movement inspiring organizations, businesses and individuals to help facilitate environmental solutions through daily action and a pledge to put your money where your mouth is when it comes to the environment. We work closely with 1% to ensure that we choose worthy, vetted non-profit partners every year and to find opportunities to go beyond donating to take action on a volunteer level as well. Looking back at the last 5 years, we feel incredibly lucky to have connected with, contributed to, and learned from organizations like Gaviota Coast Conservancy, Santa Barbara Channel Keepers, Los Padres Forest Watch, CIMWI, SeaTrees and more.
"[Through 1%] we know that at the end of the day we are helping to cultivate more conscientious consumerism through products and initiatives."
One of our favorite things about being a part of the 1% for the Planet family, is that we are regularly inspired to collaborate with like-minded companies who share our passion for preserving our beautiful planet and know that at the end of the day we are helping to cultivate more conscientious consumerism through our products and initiatives.
We have used our connections within this community to build meaningful collaborative partnerships like our SeaChange Collection, launched this spring. It was our first sustainable sneaker collection utilizing almost all recycled materials and also our first partnership with the non-profit SeaTrees. Our Legend CIMWI sneaker (shown below) was also a direct result of partnership with 1% for the Planet member CIMWI.
Sustainability and protecting the planet are no-brainers for us but they’re still commitments we have to work constantly to honor. Being a part of this community has been a seamless fit these last few years and we are excited to see where we will take it in the next five years. While we have so much more work to do, this milestone feels like a good start. Time flies when you’re trying to save the planet!
More About 1% For The Planet
The intent of for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems. Learn More