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The February 1964 issue of Surfing Magazine highlights the latest in surf culture in its article “Surfari to Baja.” The cover story chronicles the path of California surfers, looking to avoid crowds, as they travel to remote Baja California, Mexico.

3/4Mens - Baja Slip On Standard

Baja Slip On Standard in Slate Navy | $68

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3/4Mens - Baja Slip On Raffia

Baja Slip On Raffia in Natural | $78

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3/4Mens - Baja Slip On Saltwash

Baja Slip On Saltwash in Sage Camo | $78

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3/4Mens - Baja Slip On Beachcomber

Baja Slip On Beachcomber in Navy Ocean Palm | $78

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3/4Mens - Baja Slip On Raffia

Baja Slip On Raffia in Tea Stain | $78

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3/4Mens - Baja Slip On Portal

Baja Slip On Portal in Black | $98

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3/4Mens - Baja Slip On Portal

Baja Slip On Portal in Oyster | $98

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3/4Mens - Baja Slip On Portal

Baja Slip On Portal in Marine | $98

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3/4Mens - Baja Slip On Portal

Baja Slip On Portal in Blue Mirage | $98

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August 1963, the first skateboard contest is underway in the parking lot of the Pier Avenue Junior High School in Hermosa Beach, California. The competition draws about 100 people from the more popular, nearby Hermosa Beach Surf Festival.

hermosa sneaker black 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Black | $78

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hermosa sneaker navy 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Slate Navy | $78

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hermosa sneaker grey 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Tin Grey | $78

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hermosa sneaker natural 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Natural | $78

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3/4Mens - Hermosa Sneaker Surfwash

Hermosa Sneaker Surfwash in Bleach | $88

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3/4Mens - Hermosa Sneaker Surfwash

Hermosa Sneaker Surfwash in Blue Mirage | $88

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3/4Mens - Hermosa Sneaker Surfwash

Hermosa Sneaker Surfwash in Pavement | $88

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3/4Mens - Hermosa Sneaker Surfwash

Hermosa Sneaker Surfwash in Kelp | $88

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3/4Mens - Hermosa Sneaker Surfwash

Hermosa Sneaker Surfwash in Sunburn | $88

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3/4Mens - Hermosa Sneaker Seersucker

Hermosa Sneaker Seersucker in Midnight Stripe | $88

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In August 1961 Camp Irwin, an Armored Combat Training Area located in California’s Mojave Desert, is made permanent and renamed Fort Irwin. During the Vietnam buildup, many artillery and engineer units will train and deploy from Fort Irwin, the Army’s premier training center.

mens army issue sneaker olive nylon quarter 1 3/4Mens - Army Issue Sneaker Standard

Army Issue Sneaker Standard in Military Olive | $78

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mens army issue sneaker black nylon quarter 1 3/4Mens - Army Issue Sneaker Standard

Army Issue Sneaker Standard in Black | $78

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3/4Mens - Army Issue Sneaker Low

Army Issue Sneaker Low in Midnight | $108

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3/4Mens - Army Issue Sneaker Low

Army Issue Sneaker Low in Whiskey | $108

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3/4Mens - Army Issue Sneaker Low

Army Issue Sneaker Low in Gravel | $108

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3/4Mens - Army Issue Sneaker Low

Army Issue Sneaker Low in Blue Mirage | $108

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3/4Mens - Army Issue Sneaker Low

Army Issue Sneaker Low in Ecru | $108

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By the 1960’s, California was the certified hub of pop culture and nothing personified the Golden State quite like its muscle car obsession. Enter the California Special, a limited edition Ford Mustang that was offered exclusively to California residents in March 1968. Our California Special mid-cut sneaker is a tribute to this legendary classic car - equally timeless and effortlessly stylish.

3/4Mens - California Special

California Special in Black | $98

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3/4Mens - California Special

California Special in Ecru | $98

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3/4Mens - California Special

California Special in Desert | $98

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3/4Mens - California Special

California Special in Night | $98

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In May 1966 The Beach Boys release Pet Sounds in Hawthorne, California. The album’s relaxed, timeless sound still evokes the mid-60s cool of the quintessential California band.

mens hawthorne slip on sneaker black 3/4Mens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in Black | $72

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mens hawthorne slip on sneaker white 3/4Mens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in Bleach | $72

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mens hawthorne slip on sneaker navy 3/4Mens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in True Navy | $72

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3/4Mens - Hawthorne Slip On Cordies

Hawthorne Slip On Cordies in Golden Brown | $78

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3/4Mens - Hawthorne Slip On Cordies

Hawthorne Slip On Cordies in Sea Spray | $78

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3/4Mens - Hawthorne Slip On Beachcomber

Hawthorne Slip On Beachcomber in Blue Hibiscus | $82

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3/4Mens - Hawthorne Slip On Beachcomber

Hawthorne Slip On Beachcomber in Red Ginger | $82

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3/4Mens - Hawthorne Slip On

Hawthorne Slip On in Ecru | $98

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3/4Mens - Hawthorne Slip On

Hawthorne Slip On in Oil Green | $98

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3/4Mens - Hawthorne Slip On

Hawthorne Slip On in Pavement | $98

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In August 1961 Camp Irwin, an Armored Combat Training Area located in California’s Mojave Desert, is made permanent and renamed Fort Irwin. During the Vietnam buildup, many artillery and engineer units will train and deploy from Fort Irwin, the Army’s premier training center.

3/4Mens - Army Issue Sneaker High

Army Issue Sneaker High in Whiskey | $118

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3/4Mens - Army Issue Sneaker High

Army Issue Sneaker High in Juniper | $118

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The December 1964 issue of Surf Guide, the surf enthusiast's monthly magazine, covers the U.S Surfboard Championships in Huntington Beach, CA. The competition was held by the Huntington Beach Surf Club and was established in an effort to "preserve the sport of surfing and build athletes instead of bums."

3/4Mens - Huntington Middie

Huntington Middie in Deep Navy | $108

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3/4Mens - Huntington Middie

Huntington Middie in Greyboard | $108

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3/4Mens - Huntington Middie

Huntington Middie in Sable | $108

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3/4Mens - Huntington Middie

Huntington Middie in Oyster | $108

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3/4Mens - Huntington Middie

Huntington Middie in Elmwood | $108

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SeaVees pioneered the coastal California lifestyle with the introduction of this style in June 1964. In doing so, the brand captured the Golden State in its Golden Age. With this silhouette featured as "the new way to go casual,” SeaVees original advertising campaign could be found in mainstream magazines such as Playboy and Reader's Digest.

mens legend sneaker white 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Bleach | $72

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mens legend sneaker black 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Black | $72

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mens legend sneaker grey 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Granite Grey | $72

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mens legend sneaker navy 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in True Navy | $72

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3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Blue Mirage | $72

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3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Kelp | $72

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3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Sunflower | $72

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3/4Mens - Legend Sneaker Saltwash

Legend Sneaker Saltwash in Sage Camo | $82

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3/4Mens - Legend Sneaker Beachcomber

Legend Sneaker Beachcomber in Black Beachcomber | $82

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3/4Mens - Legend Sneaker Beachcomber

Legend Sneaker Beachcomber in Blue Hibiscus | $82

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3/4Mens - Legend Sneaker Beachcomber

Legend Sneaker Beachcomber in Red Ginger | $82

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3/4Mens - Legend Sneaker Chambray

Legend Sneaker Chambray in Brown | $88

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3/4Mens - Legend Sneaker Chambray

Legend Sneaker Chambray in Navy | $88

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3/4Mens - Legend X

Legend X in Ecru | $108

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3/4Mens - Legend X

Legend X in Gravel | $108 <