Mens Standards

The February 1964 issue of Surfing Magazine highlights the latest in surf culture in its article “Surfari to Baja.” The cover story chronicles the path of California surfers, looking to avoid crowds, as they travel to remote Baja California, Mexico.

mens baja slip on sneaker grey quarter 1 3/4Mens - Baja Slip On Standard

Baja Slip On Standard in Tin Grey | $68

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mens baja slip on sneaker navy quarter 1 3/4Mens - Baja Slip On Standard

Baja Slip On Standard in Slate Navy | $68

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mens baja slip on sneaker black quarter 1 3/4Mens - Baja Slip On Standard

Baja Slip On Standard in Black | $68

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mens baja slip on sneaker natural 3/4Mens - Baja Slip On Standard

Baja Slip On Standard in Natural | $68

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3/4Mens - Baja Slip On Standard

Baja Slip On Standard in Slate Navy | $68

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August 1963, the first skateboard contest is underway in the parking lot of the Pier Avenue Junior High School in Hermosa Beach, California. The competition draws about 100 people from the more popular, nearby Hermosa Beach Surf Festival.

hermosa sneaker grey 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Tin Grey | $78

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hermosa sneaker natural 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Natural | $78

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hermosa sneaker navy 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Slate Navy | $78

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hermosa sneaker black 3/4Mens - Hermosa Sneaker Standard

Hermosa Sneaker Standard in Black | $78

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SeaVees pioneered the coastal California lifestyle with the introduction of this style in June 1964. In doing so, the brand captured the Golden State in its Golden Age. With this silhouette featured as "the new way to go casual,” SeaVees original advertising campaign could be found in mainstream magazines such as Playboy and Reader's Digest.

mens legend sneaker grey 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Granite Grey | $72

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mens legend sneaker navy 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in True Navy | $72

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mens legend sneaker white 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Bleach | $72

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mens legend sneaker black 3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Black | $72

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3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Sunflower | $72

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3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Kelp | $72

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3/4Mens - Legend Sneaker Standard

Legend Sneaker Standard in Blue Mirage | $72

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In May 1966 The Beach Boys release Pet Sounds in Hawthorne, California. The album’s relaxed, timeless sound still evokes the mid-60s cool of the quintessential California band.

mens hawthorne slip on sneaker navy 3/4Mens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in True Navy | $72

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mens hawthorne slip on sneaker black 3/4Mens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in Black | $72

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mens hawthorne slip on sneaker white 3/4Mens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in Bleach | $72

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The Monterey Pop Festival of June 1967 was a three day music festival that celebrated the social earthquake that would come to be known as the Hippie Revolution. The event was a focal point for California counterculture and is regarded as the beginning of the Summer of Love.

mens monterey sneaker navy 3/4Mens - Monterey Sneaker Standard

Monterey Sneaker Standard in Navy | $68

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mens monterey sneaker white 3/4Mens - Monterey Sneaker Standard

Monterey Sneaker Standard in White | $68

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mens monterey sneaker green 3/4Mens - Monterey Sneaker Standard

Monterey Sneaker Standard in Green | $68

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mens monterey sneaker black 3/4Mens - Monterey Sneaker Standard

Monterey Sneaker Standard in Black | $68

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mens monterey sneaker grey 3/4Mens - Monterey Sneaker Standard

Monterey Sneaker Standard in Grey Khaki | $68

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mens monterey sneaker canyon brown 3/4Mens - Monterey Sneaker Standard

Monterey Sneaker Standard in Canyon Brown | $68

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In August 1961 Camp Irwin, an Armored Combat Training Area located in California’s Mojave Desert, is made permanent and renamed Fort Irwin. During the Vietnam buildup, many artillery and engineer units will train and deploy from Fort Irwin, the Army’s premier training center.

mens army issue sneaker olive nylon quarter 1 3/4Mens - Army Issue Sneaker Standard

Army Issue Sneaker Standard in Military Olive | $78

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mens army issue sneaker black nylon quarter 1 3/4Mens - Army Issue Sneaker Standard

Army Issue Sneaker Standard in Black | $78

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In May 1965, the UCLA men's tennis team, led by team captain Arthur Ashe, wins the NCAA National Championship on its home court in Westwood, California. Ashe, the country's highest ranking collegian, captures both the singles and doubles titles, as UCLA claims 31 of a possible 34 points.

mens westwood tennis shoe natural 3/4Mens - Westwood Tennis Shoe Standard

Westwood Tennis Shoe Standard in Natural | $78

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mens westwood tennis shoe navy 3/4Mens - Westwood Tennis Shoe Standard

Westwood Tennis Shoe Standard in Slate Navy | $78

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