Womens Standards

The Monterey Pop Festival of June 1967 was a three day music festival that celebrated the social earthquake that would come to be known as the Hippie Revolution. The event was a focal point for California counterculture and is regarded as the beginning of the Summer of Love.

3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Bleach | $68

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3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Navy | $68

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3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Red | $68

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3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Cactus | $68

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3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Starlight | $68

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3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Coral | $68

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3/4Womens - Monterey Sneaker Standard

Monterey Sneaker Standard in Lilac | $68

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SeaVees pioneered the coastal California lifestyle with the introduction of this style in June 1964. In doing so, the brand captured the Golden State in its Golden Age. With this silhouette featured as "the new way to go casual,” SeaVees original advertising campaign could be found in mainstream magazines such as Playboy and Reader's Digest.

3/4Womens - Legend Sneaker Standard

Legend Sneaker Standard in Bleach | $72

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3/4Womens - Legend Sneaker Standard

Legend Sneaker Standard in True Navy | $72

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3/4Womens - Legend Sneaker Standard

Legend Sneaker Standard in Poppy | $72

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3/4Womens - Legend Sneaker Standard

Legend Sneaker Standard in Lilac | $72

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The February 1964 issue of Surfing Magazine highlights the latest in surf culture in its article “Surfari to Baja.” The cover story chronicles the path of California surfers, looking to avoid crowds, as they travel to remote Baja California, Mexico.

3/4Womens - Baja Slip On Standard

Baja Slip On Standard in Natural | $68

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womens baja slip on sneaker black linen 3/4Womens - Baja Slip On Standard

Baja Slip On Standard in Black | $68

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womens baja slip on sneaker navy linen 3/4Womens - Baja Slip On Standard

Baja Slip On Standard in Marine | $68

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3/4Womens - Baja Slip On Standard

Baja Slip On Standard in Coral | $68

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In May 1966 The Beach Boys release Pet Sounds in Hawthorne, California. The album’s relaxed, timeless sound still evokes the mid-60s cool of the quintessential California band.

3/4Womens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in Black | $72

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3/4Womens - Hawthorne Slip On Standard

Hawthorne Slip On Standard in Bleach | $72

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In August 1961 Camp Irwin, an Armored Combat Training Area located in California’s Mojave Desert, is made permanent and renamed Fort Irwin. During the Vietnam buildup, many artillery and engineer units will train and deploy from Fort Irwin, the Army’s premier training center.

womens army issue sneaker olive nylon 3/4Womens - Army Issue Sneaker Standard

Army Issue Sneaker Standard in Olive | $78

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womens army issue sneaker black nylon 3/4Womens - Army Issue Sneaker Standard

Army Issue Sneaker Standard in Black | $78

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